Only wimps are emotionally vulnerable. Men have to be strong, brave, and tough. It’s quite simple: men don’t cry. But those unwritten rules and prejudices are outdated. Modern men are vulnerable and more open to communicating their feelings especially with each other.

“Petrichor” is a bookazine offering a platform for men who are afraid of being sensitive because they fear social rejection. Different aspects in the fields of sociology, psychology, media, love and lifestyle encourage them to challenge these unwritten rules of traditional masculinity.

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